Nina Petrov
VerifiedPaid social specialist — Meta, TikTok Ads, and creative strategy
Berlin, Germany4.8(33)
Paid AdsSocial Media
- 4.8
- 33 reviews
- 82
- Projects done
- < 3 hrs
- Avg response
- 84%
- Client retention
About
I build paid social programmes where the creative actually converts. Not just audience targeting — I work closely on the ad creative itself, because that's what determines 70% of campaign performance. Meta and TikTok Ads specialist with 5 years focused on e-commerce and subscription brands.
What I do
- Meta Ads
- TikTok Ads
- Creative Strategy
- Audience Research
- Budget Planning
Case studies
1Paid SocialSolen Candles
ROAS from 1.8 to 3.6 via creative-first Meta strategy
Solen was running Meta Ads with a small set of lifestyle images and flat ROAS. Built a structured creative testing framework — 4 concepts × 3 formats each — identified winning angles and scaled while holding margin.
1.8 → 3.6
ROAS
+112%
Revenue (60 days)
−28%
CPM
Reviews
4.8
Exceptional
Based on 33 verified client reviews
Nina's creative testing framework was something we'd never experienced before. She had 12 ad variants live in week one and knew which ones to scale by week three. ROAS went from 1.8 to 3.6.
Best paid social experience we've had. Proactive, data-driven, and the creative direction was genuinely good — not just generic UGC.
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