Carlos Rivera
VerifiedSocial media strategist & community builder for consumer brands
Barcelona, Spain4.6(22)
Social MediaContent MarketingBranding
- 4.6
- 22 reviews
- 51
- Projects done
- < 8 hrs
- Avg response
- 78%
- Client retention
About
I build social presences that actually convert, not just accumulate followers. Strategy, creative direction, and community management — I work across Instagram, TikTok, and LinkedIn to create brand voices people want to follow. Five years leading social at a D2C brand before going independent.
What I do
- Social Strategy
- Content Planning
- Community Management
- Influencer Strategy
- TikTok
Case studies
1Social MediaCasa Planta
TikTok 0 to 18k followers in 90 days for a lifestyle brand
Casa Planta had no TikTok presence and was sceptical it suited their brand. Developed a content framework around "plant parent life" storytelling, produced 4–5 videos/week, and grew an engaged community fast.
200 → 18k
TikTok followers
+340%
Profile visits → site
+89%
Social revenue
Reviews
4.6
Highly rated
Based on 22 verified client reviews
Carlos has a real gift for finding the brand voice. Within two months our Instagram felt completely different — more human, more engaging, and actual comments from real people.
Strong creative direction. TikTok grew from 200 to 18k followers in 90 days. Would recommend.
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